Great experiences build great brands


User experience is more than what’s behind the glass. I design remarkable experiences that solve problems for real people in the real world, and digital just scratches the surface of what I do.

UX, IA, VD, iOS

British Car Auctions Europe

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UX, IA, VD, iOS

Park Resorts

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UX, IA, VD, iOS

Dubizzle

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My methodology

Design Thinking

In the deep end, deep dive into a product vision, user personas, empathy maps, story arcs, and connected functionality.

Concept

Using a story line to describe the flow of the user journey and experience and the what they would see along the way.

Prototype

Demostrating and getting a feel for the story arc through low fidelity prototypes. These may be static or interactive.

Validation

The idea must be validated both internally and externally. This could include, remote testing, contextual testing and MVP MVT.

Learn & iteration

Taking the findings to improve the experience, based on real data, then rinsing and repeating the build-test-learn cycle.

Support & launch

Post launch testing is valuable, setting up A/B or MVT's to squeeze the last few conversion percents.

Areas of Expertise

  • User Experience Design
  • Responsive Design
  • Information Architecture
  • Front-end Development
  • Usability Testing
  • User Research
  • Heuristic Review
  • Interactive Prototyping
  • Stakeholder Research
  • Design Workshops
  • Card Sorting
  • Wireframing
  • Contextual Inquiry
  • Agile UX
  • Visual Design
  • Empathy Mapping

Contact me

My digits

Copyright © 2014 - 2015 Pete.so User Experience Consulting. All rights reserved.